FREE Marketing 2.0 ® Analysis
Your Comprehensive Marketing Analysis
Basic Business Information
We are confident that the details of this report, based on the information you provide will add significant value to your business. The more information you provide, the better we will be able to provide an in-depth analysis of your current marketing strategies.
Time needed to complete is approximately:
15 -20 mins
We will contact you about the results of your report within 3 to 5 business days.
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Questionnaire
5
= Yes
3
= Needs Work
1
= No / Unknown
Brand Identity
Do you have a logo?
1
3
5
Do you have a recognizable tag line or slogan?
1
3
5
Do your marketing materials and website match?
1
3
5
Could you brand your reputation?
1
3
5
Does your product/service stand out from the competition?
1
3
5
Print Collateral
Are all of your printed materials readily accessible?
1
3
5
Is there a cohesiveness to all materials (branding)?
1
3
5
Are your printed materials relevant and up to date?
1
3
5
Is the content easy to read and easy to understand?
1
3
5
Are the materials professionally designed and uncluttered?
1
3
5
Website
Is the content relevant and up to date?
1
3
5
Is the design modern and user friendly?
1
3
5
Is the site easily scalable?
1
3
5
Are you getting traffic to the site?
1
3
5
Is the site SEO ready and W3C standard?
1
3
5
Search Engine Optimization
Do you have more than 100 websites linking back to you?
1
3
5
Does the site follow all of the guidelines of Google?
1
3
5
Is the site showing up on at least page 1 or 2 for keywords?
1
3
5
Does the site show up in all 4 of the major search engines?
1
3
5
Has the website ever had professional optimization?
1
3
5
Marketing / Advertising
Do you budget at least 10% of gross profit to marketing?
1
3
5
Do you currently have a specific campaign you follow?
1
3
5
Does your marketing efforts target the right segments?
1
3
5
Do you track ROI for various marketing pieces?
1
3
5
Are your marketing efforts consistent?
1
3
5
Social Media
Are you currently using at least 2 social media (SM) sites?
1
3
5
Do you have a dedicated person for updating SM regularly?
1
3
5
Do you have at least 100 friends on your SM profile?
1
3
5
Are you using all the features of the SM site(s)?
1
3
5
Do you use automated programs to update your SM?
1
3
5
User Interaction
Can users interact with your website (forms, tools, etc.)?
1
3
5
Do you have materials that engage clients?
1
3
5
Do you have a reason for clients to return to your website?
1
3
5
When clients interact, is there a follow-up procedure?
1
3
5
Do you have any interactive content that is free for clients?
1
3
5
Client Retention
Is there regular communication with your client base?
1
3
5
Do you communicate thanks and appreciation regularly?
1
3
5
Do you have some sort of customer loyalty program?
1
3
5
Do you provide an incentive for clients to refer new customers?
1
3
5
Do you have a shared contact management database?
1
3
5